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Text Marketing is an art. It is usually relegated to only the major companies who have a large budget to first gather the numbers, and second be able to send messages on a regular basis. That’s really what text marketing breaks down into. But the art comes in when you start to segment your target markets by age, gender, location, credit score, etc. and send each segment targeted messages that have a higher likelihood of conversion.

Did you know that most people check a text message on average 25 seconds after they receive one? With emailing, sometimes people wait up to a week to check a message, and even then it can go straight to their spam box unless you are a very trusted sender.